One of Adelaide’s leading ophthalmologists wanted to step away from the traditional medical mould and create a personal brand that was contemporary and distinctly her own.
What we did
Dr Jern Yee Chen needed to be seen. We made sure she was.
Her name provided the perfect creative starting point for a strong and distinctive identity, which we then rolled out across every facet of the practice.
The result is a personal brand that feels professional without feeling clinical and stands apart in a traditionally conservative category.
