Adelaide Equestrian Festival

EnvyUs Design was tasked with creating the brand for the Adelaide Equestrian Festival. Inspired by the headline “When Real Horse Power Comes to Town,” we leaned into retro racing stripes and a bold, playful style that would resonate with the festival’s mostly-female audience. The result is a bright, fun, and energetic brand identity that captures the excitement of this truly unique event in the heart of Adelaide.