Adelaide Equestrian Festival

Their brief

Create a fresh new brand for one of Adelaide’s most unique major events. Bringing the energy, excitement and spectacle of world-class equestrian competition right into the heart of the city.

What we did

Starting with the idea “When Real Horse Power Comes to Town,” being the four-legged variety opposed to the four-wheeled petrol-powered kind, that sometimes race around the same park.

Retro racing stripes, bold typography and a bright, playful attitude created an identity with plenty of horsepower. We then took it across the full festival experience, from print and outdoor to digital and website UX, creating a brand designed to get noticed and get people excited.

Services

Brand Strategy / Brand Identity / Design / Print Collateral / Website UX / Digital / Outdoor