South Australian Masters Games

Their brief

Sport SA asked us to create a fresh brand identity for the South Australian Masters Games. A three-day celebration of sport bringing older athletes together in regional South Australia to compete, connect and have a whole lot of fun.

What we did

We put the play back into playing sport.

Built around the idea “Where grown-ups come to play,” we created a bold, energetic and playful brand that celebrates competition without taking itself too seriously.

Confident and full of movement, the identity captures what the Masters Games is really about. Which embraces having a go, having a laugh and proving you’re never too old to play.

Services

Brand Strategy / Brand Identity / Design