RSPCA SA

Their Brief

RSPCA SA wanted a fresh, engaging identity for its Loyal Companions loyalty program. One that celebrated the special bond between pets and their humans while encouraging ongoing membership and engagement.

What we did

We gave loyalty a little more personality, and a wagging tail.

Inspired by the joy, love and quirky characters of our four-legged friends, we created a bright, playful identity full of colour and charm.

From membership cards to promotional materials and digital campaigns, we brought Loyal Companions to life with a look and feel that makes being part of the RSPCA community even more rewarding.

Services

Creative Concept / Campaign Development / Design / Membership Collateral / Print / Digital

RSPCA SA Loyal Companions “We all love treats” logo with a smiling dog
RSPCA SA Loyal Companions “We all love treats!” ad shown on a phone
RSPCA SA Loyal Companions “Happy Hearts Club” artwork with a rabbit
RSPCA SA Loyal Companions “Big Hearts Club” artwork with a cat
RSPCA SA Loyal Companions “Full Hearts Club” artwork with a smiling dog