Avondale FC

Their brief

With the launch of the Australian Championship in late 2025, Avondale FC was stepping onto a bigger stage. They came to us to raise the club’s profile, build excitement around the new national competition and strengthen the brand both on and off the pitch.

What we did

We helped Avondale get match fit for the national stage.

We developed a new website and campaign promoting the club’s Australian Championship journey, from major player signings and elite football connections to high-impact billboards and bus advertising across Melbourne.

We also conceived and developed Still Hungry, Avondale’s podcast series exploring the stories, ambition and drive behind the players. Giving the club a new way to connect with fans beyond game day.

One club. A bigger stage. Plenty of hunger.

Services

Creative Concept / Campaign Development / Website / Outdoor Advertising / Podcast Strategy & Production