Legacy SA & Broken Hill

Their brief

Legacy SA & Broken Hill came to us after its 2025 ANZAC Day campaign had underperformed. They needed a fresh approach to reach the right audiences, improve engagement and ultimately generate greater support for the families Legacy serves.

What we did

We changed the strategy, and the results followed.

Using audience insights and market research, we developed a new strategy, creative direction and targeted social media approach that delivered immediate improvement.

We built on that success for the 2026 ANZAC Day campaign, delivering a 515% increase in performance.

More recently, we took on another challenge, designing, writing and building Legacy SA & Broken Hill’s new website from the ground up in just four weeks.

Services

Strategy / Creative Concept / Campaign Development / Targeted Social Media / Content / Website Design & Development