Westfund Clinical Services

Their brief

Westfund wanted to build greater awareness of its Clinical Services across regional communities. Reminding people that world-class dental and optical care was available much closer to home.

The campaign needed to connect with three key audiences while reinforcing something uniquely Westfund: its long-standing relationship with the communities it serves.

What we did

We went to the source.

Before developing the strategy, we travelled through the regions, meeting Westfund clinicians, teams and stakeholders to understand the people and places behind the services.

Those insights shaped a campaign grounded in genuine local connection by reminding communities that great care isn’t only available in the city.

The campaign came to life across radio, social, point of sale and signage, reaching people where they live, work and receive care.