Exurbia

Their brief

Scouts SA came to us to create a new brand for its outdoor retail store in the heart of Norwood. Positioning it as a one-stop shop for outdoor adventures and everything you need to get out there.

What we did

We took the brand beyond the suburbs. Literally.

Meaning “the area beyond the suburbs,” Exurbia became the perfect name and starting point for a bold new identity that was tough, earthy and built for adventure.

We created the brand from the ground up, then took it everywhere it needed to go. Logo and identity, in-house video, website and online store, extensive internal and external signage, retail accessories and staff uniforms. Ultimately creating one cohesive brand experience from storefront to screen.

Services

Brand Strategy / Brand Identity / Design / Website & Online Store / Video / Signage / Retail Collateral / Uniforms