New York Guitar Festival

Their brief

The New York Guitar Festival brings together some of the world’s leading guitarists and special guests for a celebration of the instrument in all its forms. They came to us for a new identity that felt every bit as contemporary and eclectic as the festival itself.

What we did

We gave the festival a new riff.

We created a bright, shiny and contemporary identity that took the New York Guitar Festival into the 21st century, while keeping music firmly at its heart. Simple, distinctive and designed to stand out, the new brand gave the festival a confident identity worthy of its New York stage.

Services

Brand Identity / Design