Classical Mystery Tour

Their brief

When Bombora Creative brought together some of Australia’s notable rock musicians and the Adelaide Symphony Orchestra to celebrate the music of The Beatles for Adelaide Fringe, they needed a brand and campaign that could live up to the music.

What we did

We took a little trip of our own.

Inspired by the colour, psychedelia and unmistakable spirit of the Magical Mystery Tour era, we created a bold visual identity and rolled it out across the full suite of print and digital campaign assets.

A little orchestral. A little rock ’n’ roll. And a whole lot of Beatles. Goo goo g’joob.

Services

Brand Identity / Campaign Creative / Design / Print Collateral / Digital

Classical Mystery Tour “The Beatles Magical Album” poster
“The Beatles Magical Album” wordmark for Classical Mystery Tour
Classical Mystery Tour newspaper advertisement
Classical Mystery Tour billboard above shops on Rundle Mall
Classical Mystery Tour “Tickets on sale now” ad shown on a phone
Classical Mystery Tour “All you need is love & music” T-shirt

WEBSITE

Classical Mystery Tour video

Watch video: Classical Mystery Tour video

Classical Mystery Tour set list ad shown on a phone
Classical Mystery Tour “Book at FringeTix now” ad shown on a laptop