When Bombora Creative brought together some of Australia’s notable rock musicians and the Adelaide Symphony Orchestra to celebrate the music of The Beatles for Adelaide Fringe, they needed a brand and campaign that could live up to the music.
What we did
We took a little trip of our own.
Inspired by the colour, psychedelia and unmistakable spirit of the Magical Mystery Tour era, we created a bold visual identity and rolled it out across the full suite of print and digital campaign assets.
A little orchestral. A little rock ’n’ roll. And a whole lot of Beatles. Goo goo g’joob.