Feast Festival

Their brief

After more than 25 years as Adelaide’s iconic LGBTQIA+ festival, Feast needed a fresh injection of energy. With attendance declining, we were brought in to reimagine the brand, rebuild awareness and relevance, and reconnect Feast with its community.

What we did

We turned up the volume and the love.

We created a brand that’s large, loud, curvy, kind and bursting with personality, celebrating the wonderfully diverse and inclusive community at the heart of Feast.

The new identity was rolled out across the entire festival, supported by a promotional campaign designed to put Feast firmly back on Adelaide’s cultural calendar. We also introduced strategic impact reporting, giving Government and major sponsors a clearer picture of the festival’s cultural and economic value.

The result? Increased attendance, renewed confidence and plenty more reasons to Feast.

Services

Brand Identity / Website / Design / Print Collateral / Digital / Outdoor / Impact Reporting / Merchandise