An Adelaide dining institution since 1987, Jolleys Boathouse sits in one of the city’s most iconic locations, on the banks of the River Torrens. It was time for the brand to feel as memorable as the setting.
What we did
We gave Jolleys a fresh new look, without throwing its history overboard.
We redesigned the identity and rolled it out across the website, menus, signage and supporting collateral. Right through to a rather large Jolleys logo painted down the side of the building.
And no, we didn’t forget the apostrophe. It really is Jolleys.